About
Nigerian markets are some of the best-stocked places to shop anywhere — deeper range, better prices, and traders who know their goods. What they ask of you is a morning, a drive and a walk between stalls. GoMarket keeps the first part and removes the second.
Online shopping in Nigeria mostly means choosing between a big retailer's catalogue and a stranger on social media. The market — where most people actually buy — was never really online at all.
Not because traders are unwilling. Because the tools asked them to become something else: a logistics company, a customer service desk, a payments processor. Most traders want to trade.
So GoMarket takes on the parts that are not trading. The vendor confirms an order and brings it to our hub. We check it, pack it with everything else that buyer ordered, and deliver once. The trader does what they have always done, and reaches people who could never have made the trip.
What we hold to
Every order is from a named stall, not an anonymous warehouse. Buyers see who they bought from, and traders build a reputation that belongs to them.
A trader's earnings are held until the buyer confirms the order arrived. It protects the buyer without asking the trader to carry the risk of a stranger's doubt.
Vendors deliver to our hub and we make a single run to the buyer. It is cheaper for everyone and takes vehicles off roads that do not need them.
A trader who can use a phone can use GoMarket. No inventory systems, no jargon, no training course before the first sale.
We started with the markets we know best and the traders who were willing to try something new. There is a lot more of the country to reach.